iWalker Persona
In the Persona Forma, we can see what a typical iWalker does during a normal day of his life. We can also see the main characteristics of our Persona's profile like the name, age, goals etc.
iWalker Empathy Map
In the iWalkers Empathy Map as we can see in the image above, we should emphasize the client 's position on the market and how he actually looks at this market. We are determining how blind people think & feel, see, say & do, hear, what their frustrations are and also their pleasures.